Thor's Training App, White-label Website Design

Designed the website for Hafþór Björnsson's training app, a white-labeled MyStrengthBook product for one of the strongest athletes in the world.

Thor's Training App website shown on desktop, tablet and mobile

Industry

White-labeling

Headquarters

Iceland

Role

UI/UX Designer at MyStrengthBook

Timeline

2020 – 2021

Tools

Figma, Adobe XD, Photoshop, Illustrator

Challenge

Hafþór Björnsson, “The Mountain” from Game of Thrones and the 2018 World’s Strongest Man, launched his training app on MyStrengthBook’s white-label platform. The app needed a website that matched his larger-than-life brand and turned fans into app users.

My approach

Brand first: adapted the white-label design system to Thor’s visual identity, with bold, high-contrast photography and type.
Built to convert: clear calls to action and App Store / Google Play entry points on every key section.
Every screen size: designed responsive layouts for desktop, tablet and mobile.

Results

A launch-ready website for one of the most recognizable athletes in strength sports, delivered on top of MyStrengthBook’s white-label product.

Next project →

Valora Medical Group, Webflow management

Trusted by Professionals

While most of my client reviews are NDA-protected (because, you know, top-secret agency white label stuff), I managed to sneak in a few favorites from my previous partners.

Is a person with a high degree of involvement and a marked proactivity. Constant and perspicacious, he has no problem in complying with the norms or rules that may be set at any given time. I recommend him for any challenging project because he is really good at solving issues. It was great and enriching working with him!
Jonathan Figuera
Front-end Engineer
Alejandro was a great professional to work with. We worked together at Elaxtra.
He is always available to help us when needed, he strives for excellence and is a valuable team player.
I’m sure he will be a great asset to any team he joins
Vanessa Amaya
Project Manager
Working with Alejandro has been a great experience. He is not only highly skilled in UX and systems engineering but also incredibly reliable and solution-oriented. His work has helped us improve both performance and user experience across our website.
Jose Antonio Zodda
Director, Marketing & Creative Services @ Valora Medical Group
Alejandro is a very tech and organized person, he was able to provide us a great design system architecture while helping us with the process of AI integration and UX Engineering, bridging the gap between design and development. Definitely an awesome partner!
Jessika Gouveia
Senior UX Manager @ Dollar General
If you’re looking for a multi-tasking Designer, Alejandro is the right one, in my experience working with Alejandro the abilities in team work and best practices in organization makes the tasks reachable. Also he has good abilities in design team leads. It was a pleassure to work with!
Stefano Salvatore Osuna
Scouting (FVF) | Sports Analytics AI & Custom Analytics Tools for Sports
Alejandro is one of the best UX/Graphic Designer who I ever meet, I highly recommend him, highly skilled as a professional and as a person too
Samuel Garcia
Back Office Specialist | Customer Support