Challenge
Elaxtra’s SDRs (sales development reps) spent hours researching companies by hand before every outreach: how many people work there, where they are, what they publish, and whether they are a competitor. Picking who to contact first was slow and inconsistent.
My approach
Automated research: designed Huntela, an internal web app that gathers each company’s headcount, location and published information in one view.
Clear priorities: surfaced which companies to contact first and flagged competitors, so reps could act without digging.
Built for daily use: data-dense tables and dashboards designed to stay readable for a team working in them all day.
Results
The Elaxtra team cut the time spent on prospect research by 75%, freeing SDRs to spend their day on conversations instead of spreadsheets.
75%
