Challenge
The platform struggled to present complex, high-performance training data without overwhelming elite coaches, leading to navigation fatigue and reduced efficiency. Inconsistent UI patterns and a lack of a unified design system caused significant friction during handoffs, slowing down the deployment of critical features. Furthermore, the interface lacked the mobile-first optimization necessary for athletes to log real-time data effectively in high-intensity gym environments.
White labeling was the main focus of this company, so each fitness entrepreneur is able to create their "custom app", which is the main business focus of this app, meaning variables and tokenization was a must-have for this project.
Results
Built and maintained the design system and UI for the mobile and web apps, giving every white-label client a consistent, token-driven foundation. The redesign increased user retention by 25%, and together with strategic marketing and content it generated 5,000+ downloads and boosted social engagement by 40%.
+25%
25%
84%
