Dollar General, Design System Architecture & AEM Cloud Migration

As Lead UX Platform Engineer for this Fortune 500 retailer, I orchestrated the AEM Cloud migration and design system integration.

Strategic AEM Cloud Migration

AI-Driven Design-to-Code Automation

Global Design System Architecture

Awesome visual identities & logo(s)

View Project

Design token diagram: a Dollar General button mapped to surface-brand-default, text-default and icon-stroke-default tokens
Dollar General homepage built with the design system: promo banners, DG Delivered and Shop by Category

Dollar General, Design System Architecture & AEM Cloud Migration

As Lead UX Platform Engineer for this Fortune 500 retailer, I orchestrated the AEM Cloud migration and design system integration.

Strategic AEM Cloud Migration

AI-Driven Design-to-Code Automation

Global Design System Architecture

Awesome visual identities & logo(s)

View Project

MyStrengthBook, Art direction - UI/UX Design - UX Engineering

As Creative Director, I led UI/UX and the design system for this white-label fitness SaaS, lifting user retention by 25% and driving 5,000+ downloads.

Visual Identity

Design System

Art Direction

View Project

White-label MyStrengthBook apps on two phones and the coach dashboard on a laptop
White-label apps built on MyStrengthBook for Calgary and Thor's Power Program

MyStrengthBook, Art direction - UI/UX Design - UX Engineering

As Creative Director, I led UI/UX and the design system for this white-label fitness SaaS, lifting user retention by 25% and driving 5,000+ downloads.

Visual Identity

Design System

Art Direction

View Project

xYlow - Branding design

Led strategic branding for xYlow, a platform bridging the fragmented engineering market by helping specialists showcase technical depth to top companies.

Granular Technical Identity

Bidirectional Ecosystem Branding

Verified Information Architecture

Awesome visual identities & logo(s)

View Project

xYlow tote bag lit by a purple neon light
xYlow branded packaging box held in two hands, with the app icon on a phone

xYlow - Branding design

Led strategic branding for xYlow, a platform bridging the fragmented engineering market by helping specialists showcase technical depth to top companies.

Granular Technical Identity

Bidirectional Ecosystem Branding

Verified Information Architecture

Awesome visual identities & logo(s)

View Project

Valora Medical Group, Webflow management

Managed Valora Medical Group’s Webflow platform, optimizing technical SEO, accessibility compliance, and content strategy for high-quality healthcare delivery.

Webflow Infrastructure Management

SEO & Content Governance

Accessibility (a11y) Compliance

View Project

Valora provider profile page showing a doctor's specialty, languages and insurance provider numbers
Valora website chat assistant on mobile next to the 'Our Locations' map

Valora Medical Group, Webflow management

Managed Valora Medical Group’s Webflow platform, optimizing technical SEO, accessibility compliance, and content strategy for high-quality healthcare delivery.

Webflow Infrastructure Management

SEO & Content Governance

Accessibility (a11y) Compliance

View Project

Sanza Energy, Energy Sales Web App & Website

Designed a web app that helps sales teams sell energy plans and create contracts, plus the marketing website for Sanza Energy, a Spain-based energy company.

Contract Creation Flows

Sales Web App UI

Marketing Website

View Project

Sanza Energy project overview: the projects table on desktop and mobile
Sanza Energy logo, colors and Prompt typography, with design system components

Sanza Energy, Energy Sales Web App & Website

Designed a web app that helps sales teams sell energy plans and create contracts, plus the marketing website for Sanza Energy, a Spain-based energy company.

Contract Creation Flows

Sales Web App UI

Marketing Website

View Project

AFP Modelo, Design System Architecture & Product Strategy

Managed the design system and product strategy for AFP Modelo at Continuum, reducing iterations by 35% and boosting lead generation for Chile's pension market.

Scalable Design System Management

Strategic Product Discovery

Secure Fintech Workflows

Awesome visual identities & logo(s)

View Project

AFP Modelo private site dashboard with account balance and pension fund distribution
AFP Modelo Cambio de fondos page explaining pension fund types A to E

AFP Modelo, Design System Architecture & Product Strategy

Managed the design system and product strategy for AFP Modelo at Continuum, reducing iterations by 35% and boosting lead generation for Chile's pension market.

Scalable Design System Management

Strategic Product Discovery

Secure Fintech Workflows

Awesome visual identities & logo(s)

View Project

Thor's Training App, White-label Website Design

Designed the website for Hafþór Björnsson's training app, a white-labeled MyStrengthBook product for one of the strongest athletes in the world.

White-label Brand Adaptation

App Store Conversion Website

Athlete-led Visual Storytelling

View Project

Thor's Training App site: powerlifting program carousel and About Me section with Hafthor Bjornsson
Thor's Training App coach profile and subscription benefits sections

Thor's Training App, White-label Website Design

Designed the website for Hafþór Björnsson's training app, a white-labeled MyStrengthBook product for one of the strongest athletes in the world.

White-label Brand Adaptation

App Store Conversion Website

Athlete-led Visual Storytelling

View Project

Huntela, Sales Intelligence Web App - Product Design

Designed Huntela, an internal web app that researches companies for Elaxtra’s sales team, cutting the time they spent on prospect research by 75%.

Product Design

Data-dense Dashboards

Prospect Prioritization

View Project

Huntela project brief: the challenge and goals, a style guide and a user flow
Huntela process steps (wireframes, mockups and prototype) and style guide with the color palette

Huntela, Sales Intelligence Web App - Product Design

Designed Huntela, an internal web app that researches companies for Elaxtra’s sales team, cutting the time they spent on prospect research by 75%.

Product Design

Data-dense Dashboards

Prospect Prioritization

View Project

Portrait of Alejandro Vasquez

Alejandro Vasquez · Design Systems Architect · UX & AI Interface Engineer

Ready to connect design and web?

Made with ❤️ by Alejandro Vasquez. Evolut Studio owner.

Portrait of Alejandro Vasquez

Alejandro Vasquez · Design Systems Architect · UX & AI Interface Engineer

Ready to connect design and web?

Made with ❤️ by Alejandro Vasquez. Evolut Studio owner.